Loren DiGiorgi Exclusive Interview

Author - Matej Jovanovic/PianoWorldWide

Can we know a bit more about your origins and path to becoming a musician?

I started playing piano by ear when I was three, and started taking lessons when I was five. I’ve always loved classical piano, so I continued taking lessons through high school. After I graduated, I started college for music, but decided the classroom just wasn’t for me, so I decided to pursue performing and started a piano tuning business. Piano has been my life!

Based on your name you have European roots?

Yes, Italy. DiGiorgi is definitely Italian. I remember asking my parents how they settled on Loren as my first name, and I think they said there was an actor they saw by that name and they liked it.

What advice would you give to young people who didn't had time/chance to start classical music education but still want to pursue a professional career?

Work with a teacher who will teach you music theory and proper keyboard technique. Follow a consistent practice schedule, develop good habits, and keep expanding your repertoire.

How did you come up with the idea of creating your channels on social media?

I had been a piano tuner-technician for 35 years when Covid hit in 2020. Like many other businesses, mine had to stop. On a given work day, I would visit 5-6 customers, but suddenly now I was home with nothing to do. It was right at the same time that short videos were taking over, so I decided to give it a try. And the rest is history!

What’s your go-to ad hoc setup for content creation?

Nothing fancy. I use my phone for all of my video recording. I have one umbrella light that I use, and a few battery operated lights that I use for lighting the background and for a rim light. When I’m playing the piano for a video, I record the audio into my DAW as I’m recording the video, and then sync the audio to the video. This eliminates keyboard and room noise and makes for a clean signal.

Where do you find inspiration for your music, and where do you get ideas for content creation?

I’m very heavily influenced by classical music, particularly Bach in the baroque era and Chopin in the romantic. On the other hand, I’m a life-long Beatles fan also. So I draw on both of those influences as well as others when I compose music. As for content creation ideas, I’m an early riser. I love sitting with a fountain pen and paper notebook in a quiet room during an early morning when it’s still dark. That’s when I plan my content for the day, and that’s when most of my ideas come. I’m always looking for a new comic element or twist to include with the mashups I do.

Do you see a bright future for young musicians on the internet?

I do see a bright future. The internet has leveled the playing field and eliminated the huge barriers of entry that musicians dealt with before.

What are the opportunities?

There are opportunities now in releasing music to a global audience, connecting with filmmakers, video game companies, and music libraries that are looking for music.

What is your favorite professional collaboration, and who was it with?

As for my favorite collaboration, honestly I haven’t done any. I’ve always gravitated toward working solo. This could be a throwback to my days as a piano tuner when I spent many solitary days where it was just me and the piano I was working on. I guess old habits are hard to break!